10 Copywriting Tools Every Writer Should Know

Copywriting Tools

The list below includes copywriting tools designed for a range of purposes—from choosing keywords and eliminating language errors to checking content for plagiarism. There are no inherently better or worse solutions; each one can help with a specific need.

Google Keyword Planner

A basic, free tool for any copywriter who is starting to create content based on keyword research. Google Keyword Planner suggests phrases and displays their monthly search volume.

Unfortunately, the remaining data is mainly useful to paid Google Ads specialists.

KWFinder

More demanding copywriters can use a tool that provides much more data. KWFinder not only displays keyword suggestions and their search volume, but also determines their difficulty by analyzing competing websites.

Unfortunately, full functionality requires a subscription costing 29.90 EUR per month.

AnswerThePublic

This copywriting tool is a substitute for creativity: after you enter a phrase, it displays a variety of topic suggestions that can serve as the basis for an article. AnswerThePublic is an excellent solution for people who frequently struggle to find inspiration.

Two analyses per day are free. Full functionality is available from 99 USD per month, or 79 USD per month with an annual subscription.

Google Trends

Now let’s return to free data analysis—and not just any data, but data covering a massive scale. Google Trends displays search trends over a selected period, helping you identify topics that are gaining popularity.

This is especially important for copywriters who want to write about subjects that people will soon be reading about. It can help you avoid established competition and gain visibility in search results more quickly.

Contentwriter.co

Although many copywriting tools focus on streamlining your work, it is also worth choosing tools that support marketing and help build your professional image. After all, as the old saying goes, “a gram of marketing is worth a kilo of work.”

Contentwriter.co is a platform that allows you to showcase your writing skills. After creating a free account, you select your industry and the languages in which you create content. You can then describe your experience and portfolio in detail to attract potential clients. From that point on, your offer will be visible to potential clients. If you do not want to wait, you can also submit quotes for public requests and win additional assignments this way.

Copywritely

A tool for correcting grammar and syntax errors, Copywritely is another option that can be useful to professional copywriters. Mistakes are common when working with large volumes of text, so it is worth assigning an additional proofreading task to artificial intelligence.an additional way to showcase your skills, not a standalone solution. Unfortunately, the program still misses some errors, but its algorithms are constantly improving. Copywritely offers five free text analyses per day. If you need more, you can purchase a plan starting at 18 USD per month.

Word Counter

After completing a text, a copywriter needs to check how many characters or words they have written in order to settle the project with the client. Word Counter or another free tool with these functions can help.

Interestingly, you can also calculate this directly in a word-processing document. In Microsoft Word, go to “Review” and then “Word Count.” In Google Docs, click “Tools” and then “Word count,” or use the Ctrl+Shift+C shortcut.

YoastSEO

A free WordPress plugin that analyzes readability and SEO optimization? Yes, it exists—and it is called YoastSEO. It is easy to install and simple to use. Based on specific guidelines, it evaluates content quality and displays a green, yellow, or red indicator.

Unfortunately, because of its strict rules, the plugin does not always interpret content correctly. Even so, it remains a solid support tool for copywriters. It quickly assesses the density and placement of keywords, meta description length, and many other important factors.

Pixabay

Writing content is one thing, but an eye-catching image is another. Fortunately, the second part is much easier with Pixabay. This tool is ideal for copywriters because it provides free graphics for commercial use. As a result, you can add engaging images to articles, bringing in a little color and holding readers’ attention.

Importantly, the Pixabay License does not require attribution, so you can simply download an image and use it without additional formalities.

Thesaurus.com

This is the final tool on our list, but it is no less useful. A thesaurus helps you find alternative words that enrich a text lexically and eliminate unnecessary repetition.

It is a simple, free solution that can significantly speed up your work and improve content quality. After all, even experienced copywriters sometimes have a word on the tip of their tongue!